e.l.f. Cosmetics and Skincare

Discover beauty for every eye, lip, and face! Join our Beauty Squad to unlock festive rewards and surprise drops throughout the season.

Welcome to the e.l.f. beauty-verse! From trending lip oils to high-performing skincare, our app offers the best in beauty. Shop, share, and explore your favorite e.l.f. products and discover new holy grails with features like Virtual Try-on, Shade Matching, and Shoppable Stories.

Join the e.l.f. Beauty Squad Rewards Program!

Our FREE loyalty program offers multiple ways to earn points redeemable for free products and amazing rewards. Beauty Squad perks include:

• Earn points anywhere you shop by uploading receipts.
• Redeem points for free products, discounts, or gift cards to your favorite stores (Chipotle, Target, Ulta, Amazon, Walmart, and more).
• Enjoy early access to new drops and sales.
• Receive a free gift and double points during your birthday month.
• Exclusive access to members-only content, including the Hot as e.l.f. chart and Squad Sign quiz.*
• Level up for even more perks, including free shipping (Icon members).

Get Extra Without Paying Extra.

Access weekly ads, gifts with purchase, and special offers on makeup and skincare.

e.l.f. Shoppable Stories.

Stay updated on the latest drops and discover new favorites.

Find Your Perfect Shade with Virtual Try-On.

Virtually try on products and find your perfect shade match.

Swipe to Like.

Swipe right on products you love, build your wishlist, and explore clean beauty.

Get Instant In-Store Help.

Use the barcode scanner to virtually try on shades, view tutorials, and learn about ingredients.

Stay in the Know.

Opt in for notifications to be the first to know about exclusive offers, new arrivals, and sales.

Track Your e.l.f. Order.

Review your order history and track deliveries. Use the store locator to find the nearest e.l.f. store.

Share the e.l.f. Love.

Share products and looks directly from the product or virtual try-on page.

e.l.f. UP! Stay updated on Roblox’s dynamic tycoon adventure – unleash your creativity and become a force for good!

e.l.f. makes beauty accessible to everyone. Download the app and join us!