Televisions are a significant investment, yet they're among the most frequently used devices in your home. Opting for a substandard TV just to save a few dollars can lead to poor picture quality and a shorter lifespan. Instead, it's wise to seek out strategies to purchase top-tier TVs perfect for gaming and streaming without breaking the bank. Fortunately, TV deals are available throughout the year, ensuring you don't have to pay full price if you time your purchase right.
While Black Friday and Cyber Monday are well-known for their deep discounts, these sales events offer some of the year's best savings, particularly for those who can snag the right deals. However, there are other strategic times to find significant discounts on the best gaming TVs or quality 4K TVs.
In the lead-up to the Super Bowl, the year's premier TV-watching event, you'll often find enticing savings. Additionally, as manufacturers unveil new models for the spring, the current period is an excellent opportunity to snag deals on older TVs. Keep an eye out for upcoming sales events, such as holiday weekends and Amazon Prime Day, which are also great times to find bargains.
AnswerSee ResultsBest Times to Buy a TV ----------------------Black Friday and Cyber Monday
Black Friday, once a single-day shopping extravaganza post-Thanksgiving, now stretches over several weeks in November, offering hefty discounts across numerous products. TVs are no exception, with some of the year's most substantial markdowns. This period is ideal for snagging lower-quality TVs at rock-bottom prices for spaces like guest rooms or kids' play areas, as well as discounted higher-end or recent models released in the spring.
Traditionally focused on in-store shopping, Black Friday has seen people camping outside stores like Best Buy and Walmart to secure limited stock at low prices. While some fantastic in-store deals still exist, they're often used to lure customers inside, with stock depleting rapidly unless you arrive early. For specific TV models, it's crucial to act quickly during these 2025 deals.
Cyber Monday caters to online shoppers, offering the best deals from online retailers. Amazon's sales mirror those of Prime Day, which occurs in summer and October, featuring limited-time TV deals with restricted stock. Other retailers like Best Buy and Walmart also participate, offering similar in-store and online sales.
Before the Super Bowl
Following the holiday rush, the Super Bowl stands as a major TV-watching event. Retailers replenish their stock around mid-January to early February, making it an opportune time to find deals. In the weeks leading up to the game, you'll encounter significant savings, especially on larger screens. Older models often see the steepest discounts, though you can still find great deals on newer TVs. Currently, Super Bowl deals on Samsung OLED TVs are already popping up.
Early January also marks the Consumer Electronics Show (CES), where manufacturers unveil new models. Retailers then clear out older stock to make room for the upcoming spring releases.
Springtime
For those eyeing specific brands like Samsung, LG, Sony, or TCL, spring is when these manufacturers typically launch new models, starting around March and extending through Memorial Day weekend. This timing offers opportunities to buy older models at reduced prices as retailers clear space for new inventory. The changes between models are often minor, so opting for last year's model won't mean missing out on significant features.
Amazon Prime Day
Originally an Amazon Prime exclusive, Prime Day has evolved into a multi-day event in mid-July, with other retailers offering competing deals. Walmart, Best Buy, and others join in, sometimes matching Amazon's prices. Prime Day features deep discounts on TVs, similar to Black Friday and Cyber Monday, though often on older models. It's crucial to monitor the site closely during the event for the best deals.
For those in immediate need of a TV, long holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day often bring special sales. While discounts might not be as substantial, and selections can be limited, you can still find decent deals. Currently, President's Day sales are underway, with the best TV discounts at Best Buy until February 17.
Best Electronics Sale### Best Buy Presidents' Day Sale
38See it at Best BuyTV Release Cycles Matter
Understanding TV release cycles is key to finding the best deals, particularly for the latest models. Manufacturers announce new TVs at CES in January, with releases starting in March and continuing into summer. Prices on new models typically don't drop until fall, but holding out until Black Friday and Cyber Monday can yield the best deals on the newest TVs.
TV Brands With New Products
Notable TV brands release updated models annually. Here's a look at some of the latest offerings:
Samsung
Samsung focuses on high-end TVs, with fewer budget options. The 2025 lineup features minor upgrades from last year, including enhanced brightness, mini-LED and Quantum Dot (QD-OLED) backlighting improvements, and better gaming features.
LG
LG's 2025 OLED evo TVs boast AI personalization features and the upgraded "Brightness Booster Ultimate" technology. The new G5 TV offers a 4K 165Hz variable refresh rate, aimed at reducing lag and frame stuttering for gamers.
Hisense
Hisense's 2025 lineup includes ULED models with a 144Hz refresh rate for enhanced gaming. Their 136" MicroLED TV uses mini-LED technology to overcome traditional backlight limitations.
Vizio
Vizio's 2024 updates include minor improvements and the discontinuation of the P-series. The M-series and V-series remain available, with the D-series offering budget-friendly 1080p options.
TCL
TCL's major 2024 changes introduced the Q- and S-series, with the QM8 as the flagship. At CES 2025, they unveiled the entry-level Mini LED QM6K, available in 65", 75", and 85" sizes, with smaller options coming later.
Roku
Roku expanded into TV manufacturing in 2024, offering 11 models ranging from 24 to 75 inches, designed primarily for streaming. Roku Plus models feature the Voice Remote Pro with hands-free voice commands and rechargeable batteries, while Roku Select models come with the basic Roku Voice Remote. Access to the Roku Channel is available without a Roku streaming device.
Top Budget TVs You Can Buy Now
If you're ready to buy now, we maintain a list of the latest TV deals and highlight some of the best budget options for 2025:
### Hisense 65U6N
0This TV offers accurate colors, solid contrast, and numerous features at a surprisingly low price. See it at Amazon
### TCL 55Q750G
1A stunning QLED TV with impressive contrast and brightness, capable of reaching 144Hz in 4K with VRR enabled, yet remains affordable. See it at Amazon
### Hisense 50U6HF
0An ultra-affordable TV with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon