Select ASUS Prime RTX 50 series graphics cards are back at their original launch prices on Amazon. In fact, one model—the RTX 5070—is now priced even *below* its official MSRP. If you're currently using an RTX 30 series card or something older, this presents a compelling upgrade opportunity. Inventory and pricing may not remain this favorable indefinitely, especially with potential tariffs impacting future costs. Furthermore, previous-generation RTX 40 series cards are becoming harder to find and aren't the budget-friendly alternatives they once were.
The ASUS Prime lineup represents the brand's value-oriented GPUs. It delivers excellent performance-per-dollar, offering the same core performance as more expensive models but without the flashy RGB lighting, oversized heatsinks, or minimal factory overclocks. Its 2.5-slot design is slimmer than bulky triple-fan coolers (making it a great fit for small form factor PCs), yet it outperforms the dual-fan designs typical of other budget brands. A triple-fan system can maintain lower temperatures more efficiently, allowing its fans to run slower and quieter under load.
ASUS Prime GeForce RTX 5070 GPU for $523.79
Amazon Prime Members Only
ASUS The SFF-Ready Prime GeForce RTX 5070 12GB Graphics Card
1$609.99 save 14%$523.79 at Amazon Nvidia GeForce RTX 5070 Review by Jacqueline Thomas "The Nvidia GeForce RTX 5070 is a nuanced product. It delivers on its promise of smooth 1440p gaming at high frame rates. However, its performance doesn't always clearly outpace the RTX 4070 Super or other cards in this price bracket. The inclusion of Multi Frame Generation is a welcome feature for high-refresh-rate monitor owners, but by itself, it might not justify an upgrade from a recent-generation card."
ASUS Prime GeForce RTX 5070 Ti GPU for $749.99
Amazon Prime Members Only
ASUS The SFF-Ready Prime GeForce RTX 5070 Ti 16GB Graphics Card
0$749.99 at Amazon Nvidia GeForce RTX 5070 Ti GPU Review by Jacqueline Thomas "Priced at $749, the Nvidia GeForce RTX 5070 Ti stands out as the best 4K graphics card for most gamers, offering far better value than the RTX 5080 or 5090. Throughout my testing, this GPU excelled at 4K resolution, delivering performance remarkably close to far more expensive cards. This is before even considering Multi Frame Generation, which will push the RTX 5070 Ti to achieve even higher framerates, though with a slight increase in latency."
ASUS Prime GeForce RTX 5080 GPU for $899.99
Amazon Prime Members Only
ASUS The SFF-Ready Prime GeForce RTX 5080 16GB Graphics Card
2$999.99 at Amazon Nvidia GeForce RTX 5080 FE Review by Jacqueline Thomas "If you already own a high-end graphics card from the last few years, the Nvidia GeForce RTX 5080 might not be a necessary upgrade—its raw performance lead over the RTX 4080 isn't substantial, though DLSS 4 Multi-Frame Generation does enhance visual smoothness in supported games. However, for gamers upgrading from an older GPU and seeking a significant performance leap, the RTX 5080 absolutely delivers—especially if you appreciate Nvidia's suite of AI-powered features."
