Ponos's wildly popular mobile game, The Battle Cats, is celebrating its 12th anniversary! This quirky tower defense game, known for its bizarre cast of feline fighters (Ninja Cats, Fish Cats, even "Gross Cat"), continues to thrive in a competitive mobile market. To mark this milestone, Ponos has launched a new ad campaign, a Sengoku-era themed masterpiece blending art, history, and the game's signature humor.
The new commercials, created in partnership with R/GA, immerse viewers in the Sengoku period, showcasing tactical gameplay alongside the game's iconic cat food cans. The campaign, titled "The Way of the Cat," is designed to both celebrate the game's legacy and attract new players. Ponos's COO and Managing Director, Seiichiro Sano, stated, “As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honours our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way.”
Need help strategizing your feline army? Check out our Battle Cats tier list for optimal team composition!
Ready to unleash your inner cat commander? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news by joining the official Facebook community or visiting the official website.
