Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration marks a significant expansion of MGTM's reach.
Lovato's involvement extends beyond simple endorsements. She'll appear in several popular mobile games, including Subway Surfers, Peridot, Avakin Life, and Top Drives. Players can acquire Lovato-themed in-game avatars, with all proceeds benefiting environmental projects.
PlanetPlay's commitment to environmental sustainability is evident in its past collaborations with celebrities like David Hasselhoff and J Balvin. Unlike many celebrity-driven campaigns, MGTM's broad scope and participation from multiple game developers suggest a potentially substantial impact on environmental initiatives.
This partnership offers a triple win: it supports environmental causes, provides fans with a unique opportunity to engage with Lovato, and boosts the visibility of participating game developers. For a comprehensive list of top mobile games this year, check out our 2024 best mobile games list.
