Marvel has denied using AI to create posters for The Fantastic Four: First Steps after a four-fingered man sparked online debate. The marketing campaign launched this week with a trailer teaser and several social media posters. One poster, however, features a man holding a large Fantastic Four flag who appears to have only four fingers.
This, along with other perceived inconsistencies like duplicated faces, oddly angled gazes, and disproportionate limbs, led fans to suspect the use of generative AI. However, a Disney/Marvel spokesperson confirmed to IGN that AI was not involved in the poster's creation.
The four-fingered man remains a mystery. While some speculate his missing finger is hidden behind the flagpole, this seems unlikely given the angles and proportions. Others suggest it's a simple Photoshop error, highlighting potential skill limitations rather than AI usage. Similarly, repeated faces may not indicate AI; some suggest this is a common technique involving copying and pasting background actors.
The Fantastic Four: First Steps - Trailer 1 Stills
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Disney/Marvel hasn't directly addressed the four-fingered man, fueling speculation. The missing finger might be a post-production error, perhaps erased without adjusting the rest of the hand. The debate surrounding AI's involvement will likely increase scrutiny of future film assets. In the meantime, further details on The Fantastic Four: First Steps, including features on Galactus and Doctor Doom, are available.
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