NetEase Games is committed to keeping Marvel Rivals fresh and exciting for its player base through regular updates. The development team plans to roll out updates approximately every six weeks, introducing two new heroes every quarter. This strategy ensures that players always have new content to explore upon returning to the game.
In an insightful interview, game director Guangyun Chen shared that each seasonal update is divided into two parts. The first half of the season will feature the introduction of one new hero, while the second half will bring another hero into the mix. This approach is designed to keep both the audience and players engaged throughout the season.
Beyond new heroes, Marvel Rivals will also enhance its offerings with updates to maps, storylines, and objectives. Among the characters teased or introduced, Blade remains a non-playable character for now, while Altron has been mentioned due to leaks. Additionally, the entire Fantastic Four team has been recently unveiled, adding to the excitement.
According to the Chinese publication GameLook, Marvel Rivals has generated approximately $100 million globally, with significant contributions from the Chinese market. Marvel, a powerhouse in the film industry, has made a notable transition into the gaming sector with this title.
Marvel Rivals has successfully filled a void in the game-service genre, contrasting sharply with the less successful venture of Square Enix's Avengers. The NetEase studio has delivered a high-quality heroic shooter, featuring a roster of engaging characters, and has received positive reviews since its launch.