The Nintendo Switch 2 is set to launch on June 5, 2025, and it's expected to be a highly sought-after console. In anticipation of the release, Nintendo has introduced a structured pre-order system through its official store aimed at ensuring genuine players have priority access.
On the My Nintendo Store, users with a valid Nintendo Account can now register their interest in pre-ordering the Nintendo Switch 2 and "select accessories." Once registered, eligible users will receive an invitation email when their turn arrives—valid for 72 hours only. However, there’s a catch: you must have actively used your current Switch and maintained a subscription to Switch Online.
According to the terms listed on the site, “Invitation emails will be prioritized on a first-come, first-served basis for registrants who have purchased a Nintendo Switch Online membership with a minimum of 12 months of paid membership and at least 50 total gameplay hours by April 2, 2025.”
Additionally, Nintendo emphasizes that invitations are non-transferable and will only be sent to the email address associated with the registering Nintendo Account. There will also be a one-per-account limit for each item during the invitation period. At this time, interested buyers can express intent to purchase either the base model of the Nintendo Switch 2 or the version bundled with Mario Kart World.
Once purchased, orders will be shipped accordingly, with approximate shipping dates provided at checkout. The company notes: “Please keep in mind that delivery on launch day cannot be guaranteed due to processing and shipping times.”
While not explicitly stated, these measures appear designed to ensure that those receiving the console are authentic consumers looking to enjoy the new hardware themselves, rather than resellers aiming to flip units for profit.
Nintendo Direct: Nintendo Switch 2 Console Slideshow
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Scalping continues to be a major issue for high-demand product launches. Both the PlayStation 5 and Xbox Series X|S faced significant scalping challenges upon release, and the Pokémon Trading Card Game remains affected by such practices today.
Valve successfully tackled similar issues with the Steam Deck by implementing a queue-based system tied to account history, which proved effective. It's therefore no surprise that Nintendo has adopted comparable strategies for its My Nintendo Store process.
Of course, multiple purchasing options will likely exist beyond the official store. However, systems like this offer long-time Switch owners a fairer chance to secure a unit without getting caught up in chaotic retail scrambles.
