Nintendo's recently updated Content Guidelines introduce stricter regulations for online content creators, potentially leading to bans for violations. These revised rules, effective September 2nd, expand Nintendo's enforcement capabilities beyond DMCA takedowns. Now, they can proactively remove content deemed non-compliant and restrict creators from sharing future Nintendo-related material. Previously, Nintendo only addressed content considered "unlawful, infringing, or inappropriate."
This stricter approach is highlighted by two newly prohibited content examples: content disrupting multiplayer gameplay and content deemed graphic, explicit, harmful, or offensive. These additions likely stem from recent takedowns, fueled by speculation surrounding a Splatoon 3 content creator's video.
A Splatoon 3 video by Liora Channel, featuring interviews with female players discussing in-game dating experiences and encounters with prominent players, was removed by Nintendo. Liora Channel subsequently pledged to avoid sexually suggestive Nintendo-related content.
The stricter guidelines reflect concerns about predatory behavior in online gaming, particularly impacting younger players. The potential for harm associated with promoting sexual encounters in games aimed at children necessitates proactive measures. Examples like Roblox incidents, where individuals have been arrested for exploiting online connections, underscore the importance of safeguarding young users. Nintendo's revised approach, therefore, aims to prevent their games from being associated with such harmful activities.