While Black Friday remains the ultimate shopping event for snagging deals on virtually everything, the landscape of seasonal sales has expanded significantly in recent years. In 2025, retailers are gearing up to offer enticing promotions throughout the year, making it an excellent time to find discounts on tech, video games, and more. Whether you're planning to shop online or in-store, marking key sale dates on your calendar can help you maximize your savings.
Here's a comprehensive guide to the major sales events you should watch out for in 2025 and beyond:
1. Valentine's Day Sales (Now–February 14)
Although not traditionally a shopping holiday, Valentine's Day sparks a surge in gift buying, leading to early February discounts on a wide range of items. Expect to find deals on smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of the year, Valentine's Day often brings the lowest prices seen so far in 2025.
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2. Presidents' Day Sales (February 13–17)
Presidents' Day, the first federal holiday of the year, ushers in a wave of sales. Expect discounts on mattresses, clothing, laptops, and PCs, with many retailers, including Amazon, offering sitewide promotions. Sales typically start the week before the holiday, which falls on a Monday.
3. Tax Day Sales (April 15)
Following a lull in sales events, Tax Day brings a fresh round of discounts. As Americans file their taxes, retailers capitalize on the opportunity to offer deals on TVs, electronics, and LEGO sets, aligning with the timing of tax refunds.
4. Star Wars Day Sales (May 4)
May the 4th, a playful nod to the Star Wars franchise, has evolved into a prime time for fans to snag deals on LEGO Star Wars sets, movie collections, board games, and other collectibles. Discounts on popular Star Wars games are also common during this period.
5. Mother's Day Sales (May 8–11)
Mother's Day is another occasion where retailers offer discounts on popular gift items such as flowers, jewelry, watches, and chocolates. While not as deep as Black Friday deals, these sales provide a good opportunity to find thoughtful gifts at reduced prices.
6. Memorial Day Sales (May 22–26)
Memorial Day weekend is a prime time for shopping, with retailers offering discounts on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy typically launch extensive sales events leading up to the holiday, which falls on a Monday.
7. Dads and Grads Sales (June 1–15)
Early June sees a convergence of graduation and Father's Day sales, making it an ideal time to find deals on big-ticket items like TVs, laptops, PCs, and furniture. This period is particularly advantageous for purchasing electronics before the summer rush and the first Amazon Prime Day in July.
8. 4th of July Sales (July 1–6)
The 4th of July holiday weekend brings significant discounts across various product categories, including electronics, mattresses, appliances, furniture, and clothing. It's also a great time to find deals on summer essentials like sporting equipment and grills, with discounts rivaling those of Prime Day and Black Friday.
9. Prime Day (Mid-July)
Amazon Prime Day has grown to rival Black Friday in terms of discounts and has spurred other retailers to launch competing sales. While the exact date for 2025 is unknown, based on last year's pattern, we anticipate Prime Day to occur on July 15-16. It's an excellent time to buy almost anything you need or want.
10. Labor Day Sales (August 25–September 1)
Following Prime Day, Labor Day sales offer another opportunity to find great deals on a wide range of products, including mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. These sales typically start the week before the holiday, which falls on a Monday.
11. October Prime Day Sales (Mid-October)
Amazon's "Prime Big Deal Days" in October, a precursor to Black Friday, offers another chance to snag deals. While the exact date is yet to be announced, it typically occurs during the second week of October and lasts for a couple of days.
12. Black Friday Sales (November 1–30)
Black Friday is the pinnacle of shopping events, offering the best deals across all categories. While the official date in 2025 is November 28, Black Friday sales start as early as November 1 and continue throughout the month. The best deals often occur on Thanksgiving and the following Friday, with major retailers launching their official sales around November 21.
13. Cyber Monday Sales (November 30–December 5)
Cyber Monday, which began as an online counterpart to Black Friday, has grown to match its significance. Sales typically start on the Sunday of Black Friday weekend and extend through the week, often labeled as Cyber Week. The best deals are usually available from November 30 through December 1.
14. Green Monday Sales (December 8–23)
Originally created by eBay, Green Monday marks the final stretch of holiday sales before Christmas. While not as large as Black Friday or Cyber Monday, it offers last-minute deals that can extend through December 24 and even Christmas Day.
15. New Year's Sales (December 26–January 1)
The year ends with New Year's sales, starting just after Christmas. These sales target shoppers returning gifts and looking to spend their extra cash. It's also a great time to find deals on older tech, especially TVs and gaming monitors, as retailers clear out inventory ahead of CES.
