Ulta Beauty: Makeup & Skincare

Top brand haircare and fragrance await you at Ulta Beauty!

Download the Ulta Beauty app today and experience the ultimate beauty destination at your fingertips. Track your Ulta Beauty Rewards™ points, activate exclusive app offers, and redeem points anytime, anywhere. Explore the enhanced GLAMlab® for virtual try-ons, use the Foundation Shade Matcher for perfect shade selection, and get personalized skincare recommendations with our Skin Analysis tool.

Shop conveniently by category, filtering by brand, price, rating, bestsellers, and new arrivals. Discover exclusive brands and support underrepresented voices in the beauty industry.

Discover Conscious Beauty at Ulta Beauty®—choices that reflect your values. Shop brands committed to Clean Ingredients, Vegan options, Cruelty-Free practices, Sustainable Packaging, and Give Back initiatives.

Book beauty services at The Salon™ at Ulta Beauty, including hair services, waxing & brows, makeup & lashes, skincare treatments, and ear piercing.

Opt in for push notifications to receive alerts about exclusive app offers and upcoming events at your local Ulta Beauty.