Flexion and EA have once again joined forces to expand the reach of EA's mobile game catalog to alternative app stores. This move enhances accessibility for users who do not rely on Google Play or the iOS App Store, marking a significant shift in how major publishers view opportunities beyond the traditional giants, Apple and Google.
The landscape of alternative app stores has seen substantial growth this year, particularly following regulatory changes that compelled Apple to allow these platforms in regions like the EU. Flexion, having previously introduced Candy Crush Solitaire to alternative app stores, now extends its partnership with EA to further diversify the distribution of EA's mobile titles.
You might be wondering, "What's in it for me?" Traditionally, mobile gaming has been dominated by the iOS App Store and Google Play. However, recent legal developments have pushed Apple and Google to relax their grip on the market, fostering the rise of alternative app stores. These new platforms often come with attractive incentives to draw in users.
For instance, consider the Epic Games Store, which offers a free game program. While the alternative stores Flexion is targeting may not match Epic's generosity, they are likely to offer more flexible policies than those historically enforced by Apple and Google.
Looking ahead, EA's involvement is telling. As a dominant force in the gaming industry, known for acquiring smaller developers, EA's move towards alternative app stores signals a broader trend. If EA sees potential in this direction, it's a strong indicator for other companies to follow suit.
While specific titles headed to these alternative platforms remain undisclosed, speculation points towards games like Diablo Immortal and additional Candy Crush titles. This expansion not only broadens the gaming landscape but also promises more choice and potentially better deals for players.
