The PUBG Mobile x American Tourister collaboration is now live, offering a unique blend of in-game and real-world items. This exciting partnership features a special collection of luggage from American Tourister, designed with the popular battle royale game's branding.
Show your PUBG Mobile pride while traveling! Until January 7th, fans can purchase limited-edition American Tourister Rollio luggage featuring PUBG Mobile designs. This isn't just a virtual experience; American Tourister will also be a prominent sponsor at the PUBG Mobile Global Championships finals, held this weekend at the ExCeL London Arena. Expect on-site activations and plenty of opportunities to see the collaboration in action.
The in-game rewards include replacing your standard backpack and suitcase with American Tourister-branded equivalents. This collaboration highlights the game's impressive reach and its ability to partner with major brands, a trend showcasing PUBG Mobile's strong brand recognition and market impact. The partnership underscores the game's success in securing high-profile collaborations, contrasting with the often pop-culture-focused partnerships seen with other battle royale titles.
This unexpected collaboration adds to PUBG Mobile's portfolio of diverse partnerships, ranging from automobiles to now, luggage. If you're attending the PUBG Mobile Global Championships, keep an eye out for the distinctive blue and yellow luggage – a testament to the game's growing influence.