GEM Partners, a marketing agency, has released the results of a comprehensive brand reach survey across seven media platforms in Japan. The survey, conducted monthly with 100,000 participants aged 15-69, utilized a unique "reach score" metric based on daily brand interactions across apps, games, music, videos, and manga. Pokémon claimed the top spot, achieving a remarkable 65,578 points.
Pokémon's dominance stemmed largely from its App Games performance (50,546 points, 80% of its total score), fueled by the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further boosted brand visibility.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These impressive figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.
The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, card games, and other merchandise. Managed jointly by Nintendo, Game Freak, and Creatures since the formation of The Pokémon Company in 1998, the franchise benefits from coordinated brand management across all its diverse offerings.
