Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit, even before its official release. The game has generated an impressive $2.5 million in revenue since its soft launch, as reported by Pocketgamer.biz. This early success showcases the game's potential and the strong interest from players.
If you're new to Mo.co, think of it as a blend of a modern millennial social gaming platform with elements reminiscent of Monster Hunter. In Mo.co, you take on the role of a stylish part-time hunter tasked with battling various evil invaders from beyond through different contracts. The game's appeal is further boosted by a wide array of cosmetics and in-game items, which have significantly contributed to its initial revenue spike.
However, the revenue surge didn't last long, quickly dropping after reaching its peak. This decline could be attributed to the limited content available during the invite-only soft launch phase. Rather than signaling impending doom, this dip might suggest that the game needs more content to sustain and grow its player base.
Superstitious cellWhy does this matter? Supercell is known for its unconventional and ruthless approach to game releases. Instead of spreading their resources thin across multiple titles, they focus solely on the most promising games. This strategy has led to the success of games like Brawl Stars and Squad Busters, which initially started slow but quickly gained momentum. On the flip side, it has also resulted in the cancellation of promising projects like Flood Rush and Everdale before they could see the light of day.
The question now is whether Mo.co will follow a similar trajectory. Given its initial success, Supercell may monitor how additional content impacts player spending and engagement. If the response is positive, we could soon see Mo.co available on major storefronts.
While Mo.co remains in its closed state, you can stay ahead of the gaming curve by exploring our top feature, "Ahead of the Game," which highlights great games available in early access on mobile platforms.
