Since its launch on May 20, Assassin’s Creed Shadows has attracted over 3 million players within just seven days, a significant increase from the 2 million reported on its second day. This impressive start has surpassed the launch performances of both Origins and Odyssey, showcasing strong initial interest in the game.
Ubisoft has shared additional statistics, previously highlighted by IGN from an internal email, which contextualize Shadows' opening weekend performance. The game achieved the second highest day one sales revenue in the Assassin's Creed franchise history, only trailing behind Valhalla. It also set a record for the biggest Ubisoft day one launch on the PlayStation Store, and players have collectively logged over 40 million hours in the game so far.
The success of Assassin’s Creed Shadows is crucial for Ubisoft, especially following a challenging period marked by delays, the underperformance of Star Wars Outlaws, and a series of high-profile flops, layoffs, studio closures, and game cancellations. Amidst these struggles, the Guillemot family, Ubisoft's founders, reportedly considered talks with Tencent and other investors about a buyout to maintain control over the company's intellectual property. As a result, the gaming community is closely monitoring Shadows' early performance as an indicator of Ubisoft's future.
On Steam, Shadows achieved a significant milestone over the weekend, becoming the most-played Assassin's Creed game ever on the platform with a peak of 64,825 concurrent players. This is noteworthy as it was the first game in the series to launch day-one on Steam since Odyssey in 2018. In comparison, Dragon Age: The Veilguard from BioWare saw a peak of 89,418 players on Valve’s platform.
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While Assassin’s Creed Shadows has shown promising player engagement, it's challenging to determine if the game is meeting, exceeding, or falling short of Ubisoft's expectations without specific revenue or sales data. Ultimately, the financial performance of Shadows will be a key factor in shaping not only the game's future but also Ubisoft's overall trajectory. More clarity on this front may come with Ubisoft's next financial report in the coming months.
For those eager to explore the world of Assassin’s Creed Shadows set in feudal Japan, our comprehensive Assassin's Creed Shadows guide is available, including a detailed Assassin's Creed Shadows walkthrough, an Assassin's Creed Shadows Interactive Map, and essential tips on things Assassin’s Creed Shadows doesn’t tell you.
