Take-Two Interactive's CEO, Strauss Zelnick, recently addressed the company's staggered platform release strategy, particularly concerning the highly anticipated Grand Theft Auto VI. Zelnick confirmed that delaying the PC release of GTA VI will result in a significant revenue shortfall—approximately 40% of typical PC launch earnings. However, Take-Two remains committed to its established release model of prioritizing console launches.
This approach mirrors the GTA franchise's history, with PC releases traditionally following console debuts. This strategy, in part, stems from Rockstar's complex relationship with the modding community. The decision isn't a response to slowing PlayStation 5 and Xbox Series X|S sales; GTA VI's release schedule won't be altered by console market trends.
Projecting a fall 2025 release for GTA VI, PC gamers may face a wait extending into 2026. The game's launch is highly anticipated, not only by Take-Two but the entire gaming industry. The initial GTA VI teaser shattered YouTube viewership records, fueling speculation that the game could surpass the $1 billion sales mark, potentially setting a new benchmark for the industry and positively impacting other developers.
